Lesson 18 of 25
The Principle of Controlled Imagination
Creativity needs a spark and a fence. The spark is what you want made - a story, an app concept, three lines of ad copy. The fences are the constraints that make it specific: the style, the setting, the audience, the word limit, the thing it must not do. "Write a fantasy story" has a spark and no fences, so you get the average of every fantasy story. Add four fences and the output has nowhere generic left to go.
These were written for this platform and the spark-and-fences shape works as it stands, so tighten rather than rebuild. What to add is the material and the destination: upload a photograph, a floor plan or a product shot and let the image be a fence that no description could match, save the voice and the ban list as a Gem so every piece of copy inherits them, and send the draft to a Doc where whoever edits it next can actually work on it.
- Ungrounded for the writing; grounded for the factual fences.
- Upload a photo or floor plan as a fence.
- Keep voice and ban list in a Gem.
- Send drafts to a Doc for whoever edits next.
- Ask it to name which image came from your upload.
Instead of
Write a fantasy story.
Perplexity version
### SPARK ### A short fantasy story, 1,200 to 1,500 words. ### FENCES ### * **Style:** the lyrical, unhurried, affectionately observant register of R.K. Narayan - ordinary detail carrying the weight, gentle irony rather than grand drama. Not pastiche, not period diction. * **Setting:** 2025, a hidden magical Malgudi. The magic is ordinary to its residents and never explained. * **Protagonist:** a young woman who speaks with the old banyan trees. A fact of her life, not a discovery in this story. * **Conflict:** a tech company plans a data centre on the most sacred banyan without knowing what it is. She must stop them by blending old magic with modern persuasion - a public consultation, an environmental clearance, a WhatsApp group. * **Ending:** unresolved but hopeful. No rescue, no villain's change of heart. **Do not:** sermonise about tradition versus modernity; explain the magic; resolve it with the trees doing something supernatural and decisive. ### DO NOT SEARCH FOR THE STORY ### No Google Search for the writing. Searching Malgudi returns the critical consensus and plot summaries, and what comes back will read like a story assembled from other people's readings. ### DO SEARCH FOR THESE TWO FENCES ### The modern-persuasion half of the plot has to be accurate or the story collapses, so ground it: 1. What does the environmental clearance process for a data centre in India actually involve? Which authority, what public consultation requirement, what the objection window is, and at which stage an ordinary resident can intervene. Cite the official sources. I want her tactics to be real tactics. 2. What legal protection do ancient or sacred trees have in India - heritage tree provisions, state tree protection acts, anything in Telangana or Karnataka? Cite the statutes. If a legal route exists, it belongs in the story; if it does not, the story has to know that too. Don't write these findings into the prose as exposition. Use them so that what she does is something a person could actually do. ### IMAGES ### I am attaching photographs of a large banyan on the edge of a construction site. Use them for the tree's physical description - the aerial roots, the way the ground is around it, the hoarding behind it. Name two details you took from the photographs. A real tree beats a remembered one. ### HOW TO WORK ### Three openings of 300 words each - different first scenes, same fences, labelled A, B, C with one line on what each attempts. Then put the full version of my chosen opening in a Google Doc called "Malgudi story" where I can edit it. Then one line: if my unresolved-but-hopeful ending is not actually available from this plot, say so.
Instead of
Think of a new business.
Perplexity version
### SPARK ### A concept for a mobile application. ### FENCES ### * **Target user:** elderly residents of large apartment complexes in Indian metros - Hyderabad, Bengaluru. Many living alone or as a couple, children in another city or abroad. * **Problems:** isolation; difficulty managing daily errands. * **Core functions:** community bulletin board; a trusted way to order groceries and medicine; a simple way to organise gatherings in the complex. * **Interface:** very large type, very few choices per screen, voice input throughout. Assume the user has never installed an app and will not remember a password. * **Context:** it must sit alongside the existing WhatsApp group and RWA, not replace them. The WhatsApp group is the real competitor - free, installed, already used. ### GROUND THESE - THE REGULATORY FENCES ARE REAL ### Use Google Search and cite with dates: 1. What is legally required to sell or deliver medicines through an app in India? Licensing under the Drugs and Cosmetics Rules, the position on e-pharmacy, whether prescriptions can be handled digitally, and what the current regulatory status actually is. This single answer decides whether a core feature of my brief is buildable, and it is the thing I would otherwise discover six months in. 2. What do India's data protection rules require of an app handling health or prescription information for elderly users, especially where an adult child is operating the account on their behalf? Cite the DPDP Act provisions. Consent given by someone else is the central design problem and it is a legal problem before it is a UX one. 3. What accessibility guidance exists for older users - WCAG, and anything published for Indian government digital services? Cite it. I would rather follow guidance than my own assumptions. Flag anything you cannot confirm is current. E-pharmacy rules in India have changed repeatedly and an out-of-date answer here is worse than no answer. ### DO NOT GROUND THE CONCEPT ITSELF ### Don't search for existing senior-citizen apps before generating. Searching first narrows the concept to what already exists, and most of what exists has been abandoned. ### WHAT I NEED ### 1. The concept in one paragraph - and the one thing it does better than the status quo. 2. The three core screens in detail: what is on them, what a 72-year-old's thumb does, what happens on a mis-tap. 3. The trust mechanism for medicine ordering - concretely, who is accountable for a wrong prescription. 4. Onboarding, acknowledging that the installer is the son or daughter in another city, which makes this two apps. ### THEN ### * Why would anyone use it in week three? The honest answer, not a feature. * The case against building it - if a better-run WhatsApp group and three vetted shops on the noticeboard is the right answer, say so. * Which of my constraints is patronising rather than accessible. ### OUTPUT ### A Google Doc called "Senior app concept", with the regulatory findings in their own section with live citations, kept separate from the concept. Save the user brief as a Gem called "Senior app" - the screens and the pitch come next and need the same fences.
Instead of
Write some ad copy for our new headphones.
Perplexity version
### SPARK ### Three variations of ad copy for a new noise-cancelling headphone brand called Silence. ### FENCES ### * **Audience:** frequent business travellers on long-haul flights - people for whom the flight is working time or the only rest they will get that week. * **Tone:** sophisticated, calm, focused on serenity and escape. The copy should sound like the product. * **Key benefit:** a private sanctuary of peace amid the chaos of travel. * **Call to action:** "Rediscover your focus. Find your Silence." - exactly this, closing each variation. * **Length:** under 280 characters each, including the call to action. Show the count. ### THREE ANGLES, NOT THREE REWRITES ### 1. A specific moment - one concrete instant on a flight when the noise stops. 2. What the silence is for - the work done or the sleep taken, not the quiet itself. 3. Contrast - the cabin as it is against the cabin as it becomes. ### BANNED ### Journey, immerse, immersive, elevate, experience, crystal-clear, game-changer, premium. No specifications - no decibels, drivers or battery hours. No crying baby; it is everyone's first image and it makes the brand sound petty. ### DO NOT SEARCH ### No Google Search for this. Headphone advertising has one voice and searching it will give you that voice back. The entire point of the tonal fence is to escape it. ### USE THE PRODUCT IMAGES ### I am attaching the product photography and two shots of the cabin interior they were taken in. Work from them. If the earcup is matte charcoal rather than glossy black, that belongs in the copy's register - and name one detail you took from the images, so I know you looked. ### THEN ### 1. Character count for each. 2. One line per variation naming its angle, so I can confirm they genuinely differ. 3. **The name problem.** "Find your Silence" works in English. How do the name and that line read to someone whose first language is Telugu, Hindi or Tamil, and does the possessive survive? Most of this audience departs from Indian metros. 4. The one you would run and why - and if all three are weaker than a plain statement of what the product does, say that rather than choosing a favourite. ### OUTPUT ### A Google Doc called "Silence copy" with all three variations, their counts and the angle notes, so the design team can work from it. Save the tone and the ban list as a Gem called "Silence brand voice" - every piece of copy for this brand needs the same fences and I do not want them drifting between prompts.